OLED Monitor Shipments Nearly Doubled Year Over Year in Q2 2026

Nearly Double the Shipments in a Single Year

The numbers coming out of TrendForce’s latest market research report are hard to ignore. Global OLED monitor shipments increased 26.1% quarter over quarter in Q2 2026, and when you zoom out to a year-over-year comparison, the figure jumps to 98%. That is nearly doubling in twelve months. TrendForce attributes the acceleration to a combination of fresh product launches, the annual 618 shopping festival in China, and continued consumer uptake of 27-inch QHD panels, which the firm identifies as the market’s dominant product segment.

For anyone who has been watching the premium display space, the trajectory makes sense. OLED technology has been steadily moving from a luxury curiosity into a mainstream gaming monitor option, and the shipment data reflects that progression picking up speed rather than plateauing.

ASUS Pulls Further Ahead, Samsung Feels the Pressure

The top five brand rankings held the same order as the previous quarter, but the distances between them shifted in interesting ways. ASUS retained first place with a 23.1% market share. According to TrendForce, the brand benefited from 618 sales momentum and what the firm describes as robust demand from China’s internet café market, a niche that tends to favor high-refresh, high-quality panels at scale.

Samsung finished second at 13.1%, but the story behind that number is one of contraction. TrendForce notes the company has been gradually pulling back from the Chinese market, which directly limited its ability to capture the seasonal demand spike that lifted competitors. The result was a significant share decline.

That decline handed an opportunity to MSI, which ranked third at 12.8%. The gap separating Samsung and MSI now sits at just 0.3 percentage points, a margin thin enough that a single strong quarter could flip the order. MSI’s performance was supported by active 618 promotions in China.

AOC placed fourth at 8.6%, driven by an aggressive product rollout focused on the 27-inch QHD segment and steady Chinese demand. LG Electronics rounded out the top five at 8.4%, with TrendForce pointing to the ramp-up of its 39-inch WUHD premium monitor as a contributor to the brand’s sequential growth.

The Field Is Getting Crowded

Beyond the top five, TrendForce flags something worth watching. Improved panel supply has given smaller and emerging brands the room to scale shipments more quickly than before, and those brands are narrowing the gap on the established leaders. The research firm describes this as a trend to monitor, stopping short of predicting a shake-up but leaving the door open.

Panel availability has historically been one of the stickier constraints in the OLED monitor space. When supply loosens, it tends to benefit the brands with the flexibility and distribution to move volume fast, and right now that appears to mean challengers as much as incumbents.

For gamers in the market for an OLED display, the competitive pressure among brands is generally good news. ASUS currently commands nearly one in four OLED monitors shipped globally, but with MSI nearly even with Samsung and smaller players closing in, the conditions for aggressive pricing and feature competition are building. The 27-inch QHD segment in particular looks like contested ground heading into the second half of 2026.