Xbox Series X Now Costs €800 in Europe After Latest Price Hike
Microsoft's August 1 price increases have landed in Europe and the UK, with 1TB Xbox models climbing as much as €200 more than their previous prices. The full regional breakdown is now public after Xbox only disclosed US figures back in June.
The Numbers Europe Was Waiting For
When Microsoft announced back in June that Xbox console prices were going up on August 1, it handed players in the US the full breakdown right away. Europeans and UK customers had to wait. Now that the increases have actually taken effect, the regional numbers are out, and they are not gentle.
As reported by Video Games Chronicle and noted on the ResetEra forum, the price hike for 1TB Xbox models in Europe lands at €200, while 512GB models climb €150. In the UK, 1TB models are up £170 and 512GB models are up £130. Here is what that means in practice across all three regions.
US pricing: The Xbox Series S 512GB is now $499.99 (up from $399.99), the Series S 1TB is $599.99 (up from $449.99), the Series X 1TB Digital is $749.99 (up from $599.99), and the Series X 1TB disc model is $799.99 (up from $649.99).
European pricing: The Series S 512GB is now €499.99 (up from €349.99), the Series S 1TB is €599.99 (up from €399.99), the Series X 1TB Digital is €749.99 (up from €549.99), and the Series X 1TB disc model is €799.99 (up from €599.99).
UK pricing: The Series S 512GB is now £429.99 (up from £299.99), the Series S 1TB is £519.99 (up from £349.99), the Series X 1TB Digital is £619.99 (up from £449.99), and the Series X 1TB disc model is £669.99 (up from £499.99).
A Long Way From Launch Day
To put that in perspective, the disc-drive Series X now costs $300 more than it did at launch in 2020 in the US, according to VGC. The Series S, which debuted as a budget entry point, is now 50 percent more expensive than it originally was. This is also the second time Microsoft has raised Xbox prices, having done so twice during 2025 as well.
Xbox addressed the increases in its June statement, expressing regret that another hike was unavoidable. “We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options,” the company said. The explanation centers on a broader components shortage: Xbox cited console storage and memory prices rising by more than 2.5 times, with another doubling projected by fall 2027.
Nobody Is Immune
Microsoft is not alone in the squeeze. According to VGC, this marks the first time in gaming history that all major console manufacturers are raising prices at a moment when consumers would historically expect cuts instead. Sony moved first this cycle, implementing its own significant PS5 price increases in April. The cheapest Digital Edition PS5 climbed $100 to $599.99, while the premium PS5 Pro went up $150 to $899.99.
The European figures arriving quietly, confirmed through retail listings rather than any formal announcement from Microsoft, adds a particular sting. Buyers who had been holding off waiting for clarity now have it. A 1TB Xbox Series X disc drive in the UK at £669.99 is a significant ask for a console generation that is already several years old, components crisis or not. Whether that math works for enough consumers heading into the holiday stretch is something Microsoft will have to answer for in the months ahead.
How much does the Xbox Series X cost in Europe now?
As of August 1, 2026, the Xbox Series X 1TB Digital edition costs €749.99 in Europe, up from €549.99, while the disc-drive model is €799.99, up from €599.99, according to Video Games Chronicle.
How much did Xbox Series X prices go up in the UK?
In the UK, 1TB Xbox Series X models increased by £170, while 512GB Series S models went up £130, as reported by Video Games Chronicle.
Why did Xbox raise its console prices?
In a June statement, Xbox cited a 'current components crisis' affecting consumer electronics, noting that console storage and memory prices have increased by more than 2.5 times, with another doubling expected by fall 2027.
Has Sony also raised PlayStation 5 prices?
Yes. In April, Sony raised PS5 prices significantly. The cheapest Digital Edition PS5 went up $100 to $599.99, and the PS5 Pro increased $150 to $899.99, according to Video Games Chronicle.