Nintendo Switch 2 Gets a £24 UK Price Hike Starting September 1
Nintendo has officially confirmed the Switch 2 will rise from £395.99 to £419.99 in the UK, part of a broader wave of price increases hitting multiple regions next month.
The Numbers Are Now Official
Nintendo has confirmed what UK Switch 2 owners have been bracing for. As of September 1, the console will cost £419.99 at the Nintendo Store, up from £395.99. That is a £24 increase, and it arrives alongside similar hikes across multiple regions that the company first telegraphed back in May.
The confirmation came via the official Nintendo Store UK account on X, which posted the new pricing on August 20. The post also noted the European price revision, moving from €469.99 to €499.99, a €30 jump.
A Global Wave of Increases
The UK announcement fills in one of the gaps Nintendo left when it first revealed the coming price revisions in May. At that time, the company confirmed several regional figures but held back on UK specifics. Now the picture is complete across the major markets.
In the United States, the Switch 2 will move from $449.99 to $499.99, a $50 increase. Canada sees the same $50 jump, going from $629.99 to $679.99. Japan did not have to wait until September. Its increase already landed on May 25, with Nintendo’s hardware rising by roughly ¥10,000, or about $63, across the board.
When Nintendo first announced the changes, the company issued an apology alongside the numbers. “In light of changes in market conditions, and after considering the global business outlook, Nintendo will revise the manufacturer’s suggested retail prices of the Nintendo Switch 2 system and Nintendo Switch systems,” the company said, as reported by VGC. “We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding.”
Why Is This Happening Now
Nintendo has held out longer than its competitors. Sony and Microsoft have each raised prices on PlayStation 5 and Xbox Series X/S hardware multiple times during this console generation. As VGC points out, that stands in stark contrast to earlier generations. The PlayStation 4, at a comparable point in its lifecycle, could be found retailing for as little as $200 in some places.
The broader economic picture has been squeezing hardware manufacturers across the industry. VGC notes that the price of RAM has risen substantially over the past year, a trend largely attributed to surging demand from AI data centers. That kind of supply-chain pressure does not stay contained to one market or one company for long.
The Switch 2 has been performing well commercially. According to VGC’s recent coverage of Nintendo’s financial results, the console continues to be the company’s fastest-selling system. Strong sales momentum is one thing, but it does not insulate manufacturers from input costs that climb regardless of how many units move off shelves.
For UK buyers who have been on the fence, September 1 is the date that matters. Anyone planning a purchase before then has a narrowing window to get the current price.
How much will the Nintendo Switch 2 cost in the UK from September 1, 2026?
According to Nintendo's official UK Store account on X, the Switch 2 will increase from £395.99 to £419.99, a rise of £24, starting September 1, 2026.
Which regions are affected by the Nintendo Switch 2 price increases?
As reported by Video Games Chronicle, the US, Canada, Europe, and the UK will all see price increases on September 1. Japan's increase already took effect on May 25.
Why is Nintendo raising the price of the Switch 2?
Nintendo cited 'changes in market conditions' and 'the global business outlook.' VGC also notes that RAM prices have risen significantly over the past year, largely attributed to demand from AI data centers.
How does the Switch 2 UK price increase compare to other regions?
The UK increase of £24 is proportionally similar to other regions. The US price rises $50 from $449.99 to $499.99, Canada rises $50 from $629.99 to $679.99, and Europe rises €30 from €469.99 to €499.99.