FeedConstruct Renews Ukraine Premier League Streaming and Data Deal

A Partnership That Has Outlasted a Lot

FeedConstruct has renewed its exclusive global streaming and data rights agreement with the Ukrainian Premier League, as reported by SBC News on July 29. The deal keeps the SoftConstruct-owned sports betting data platform locked in as the top flight’s sole international partner for live streaming and betting data, a relationship that now stretches back to 2022.

The timing matters. That original deal was struck amid extraordinary circumstances for Ukrainian football, and the fact that both parties are still at the table four years later says something about the durability of the arrangement. Ievgen Dykyi, President of the Ukrainian Premier League, put it plainly in a statement: “Our continued collaboration with FeedConstruct is a testament to the strength and resilience of the Ukrainian Championship.”

Dykyi added that extending the partnership ensures the competition “has a strong international presence and reaches fans and sportsbooks worldwide through reliable, high-quality data and streaming services.”

What the Deal Actually Covers

This is not a single-competition arrangement. Under the renewed terms, FeedConstruct holds rights across four properties: the top two tiers of Ukrainian domestic football, the Cup of Ukraine knockout tournament, and the Youth Championship. That breadth gives sportsbook operators a fairly comprehensive window into Ukrainian football through a single data and streaming source.

FeedConstruct describes the renewal as enabling “uninterrupted service” heading into the 2026/27 season, which kicks off on July 31. For operators who have already built Ukrainian football into their pre-season betting markets, that continuity is the practical headline.

Part of a Broader Football Push in 2026

This renewal is not happening in isolation. According to SBC News, FeedConstruct has been active on the football rights front throughout 2026, with the Ukraine deal following previously announced agreements covering the Romanian FA Cup and at least one other competition. The company appears to be systematically expanding its portfolio of official football data partnerships this year.

That strategy reflects a broader trend in the sports betting data space, where platform providers compete hard for official rights. Exclusive agreements with leagues and federations give data companies a defensible position with sportsbook clients who need reliable, rights-cleared feeds. Being the sole global streaming and data partner for an entire national football pyramid, not just the top division, is a meaningful piece of inventory.

Why Ukrainian Football Still Draws International Interest

Ukrainian club football retains a genuine following beyond its borders, partly through diaspora communities across Europe and North America, and partly through the European competition history of clubs like Shakhtar Donetsk and Dynamo Kyiv. For sportsbooks serving those audiences, having clean data and live streaming rights for the domestic league and cup competitions is a genuine product differentiator.

FeedConstruct’s ability to maintain and renew this partnership through a prolonged period of difficulty for Ukrainian sport reflects both the commercial value operators place on the league and the logistical effort required to keep data and streaming operations running reliably. The 2026/27 season starting Thursday will be the first full campaign under the renewed agreement.