Caesars Takes Over Westgate SuperBook, Boomer's Hits 15 Properties
Caesars assumed operations of the legendary Westgate SuperBook on Tuesday, while Boomer's Sportsbook added two more Nevada locations and unveiled a new parlay-style wager type.
Caesars Steps Into an Icon
Tuesday was a quiet morning at the Westgate SuperBook, at least ceremonially. There was no ribbon cutting, no press conference, no fanfare. According to CDC Gaming, Caesars assumed operations of the famed Las Vegas sportsbook with what the company described as a seamless transition. The book now carries the name Westgate SuperBook powered by Caesars Sportsbook.
The deal had been announced back in April, but Tuesday marked the moment it took effect. Under the arrangement, Caesars oversees race and sportsbook operations and technology, and will expand wagering options and access while keeping intact what Nevada Gaming Commission member Abbi Silver called a personal landmark. “It was my grandfather’s favorite sportsbook,” Silver said, as reported by CDC Gaming. “It’s legendary and has great memories every time I go there.”
Commission member Krolicki called the venue an “iconic space for sports betting” and agreed it was a significant moment, even if the Tuesday changeover was deliberately low-key.
The physical upgrades are real and coming fast. Caesars plans to add 26 kiosks throughout the Westgate property in addition to ticket writers at the counters, opening day with 20 of them already in place. The company points out that 70 percent of bets at their properties are placed at kiosks, with larger wagers handled over the counter. The Westgate, historically known for its counter culture and deep expertise, had not offered kiosks before.
A New Bet Type Debuts in Nevada
The technology story gets more interesting with what Caesars is calling the flex parlay, a wager type that Caesars Digital president Eric Hession told the commission his company invented. It is, he said, currently exclusive to Nevada.
“A flex parlay is a new wager type that we’ve invented. We know in Nevada we’re the only ones who have it,” Hession said, as quoted by CDC Gaming. The mechanics work something like a safety net on a standard multi-leg parlay. If a bettor has a five-leg parlay and hits the flex button, missing one or two legs still results in a payout, just a smaller one. Hession described it as suited for someone who wants to take a more aggressive multi-leg wager but is willing to accept a reduced payout in exchange for some protection if a leg misses. He acknowledged others will eventually be able to replicate it, but for now Caesars holds that ground.
Boomer’s Keeps Building
While Caesars absorbed a historic property, Boomer’s Sportsbook was busy stacking up new ones. The Nevada Gaming Commission approved Boomer’s to operate at two additional locations: Baldini’s Sports Casino in Sparks, in northern Nevada, and the Longstreet Inn and Casino in the Amargosa Valley near Death Valley, as reported by CDC Gaming.
Baldini’s will become Boomer’s 15th active property, with CEO Joe Asher saying the plan is to open there this week pending a local license. The casino had previously hosted William Hill, then worked with Zensports as a partner before that company left Nevada, leaving Baldini’s without a viable sportsbook operation.
The Longstreet situation is a different kind of story. Owned by Las Vegas car dealer Jim Marsh, the remote property near Death Valley has never had a sportsbook. It will start with a single kiosk once a Nye County license is obtained. No opening date has been set. The nearest competing book is 37 miles away in Pahrump, which offers some sense of just how isolated that location is.
The Longstreet counts as Boomer’s 16th licensed property, a meaningful number for a company that only launched a year ago.
Asher also used the commission appearance to roll out a new promotional push. The SuperBonus stacks an additional $100 in bonus bets on top of the $250 in bonus bets customers already receive when they deposit $250 into a new account. He also confirmed that Boomer’s will again offer minus-105 odds on all NFL games this season, a pricing edge it has used to attract sharp bettors and casual fans alike.
Two sportsbook stories unfolded in Nevada on Monday and Tuesday. One was about legacy, and what happens when a famous name changes hands with a promise to protect what made it matter. The other was about a one-year-old brand planting flags in places like the Amargosa Valley, where there has never been a kiosk at all.
What is the Westgate SuperBook now called?
According to CDC Gaming, the book will operate as the Westgate SuperBook powered by Caesars Sportsbook, with Caesars overseeing race and sportsbook operations and technology while preserving the existing identity and atmosphere.
What is Caesars' flex parlay wager type?
As described by Caesars Digital president Eric Hession at the Nevada Gaming Commission, a flex parlay functions like a round robin. On a multi-leg parlay, hitting the flex button means a bettor can still get paid if they miss one or two legs, though at a reduced amount. Hession said Caesars is currently the only operator offering it in Nevada.
How many properties does Boomer's Sportsbook now operate in Nevada?
With the Nevada Gaming Commission approving locations at Baldini's Sports Casino in Sparks and the Longstreet Inn and Casino in the Amargosa Valley, Boomer's has reached 15 active properties, with the Longstreet marking its 16th licensed location once a Nye County license is secured.
What bonus promotion is Boomer's Sportsbook offering new customers?
Boomer's CEO Joe Asher announced a SuperBonus promotion that adds $100 in bonus bets on top of the existing $250 in bonus bets customers receive when depositing $250 into a new account, per CDC Gaming.