Halo and Lamborghini Built a Master Chief SUV, and You Can Win a Replica
To mark the July 28 launch of Halo: Campaign Evolved, Xbox and Automobili Lamborghini revealed a Urus SE wrapped in Master Chief's signature armor-green livery, plus a sweepstakes for a 1:18-scale collectible version.
A Spartan Gets His Super SUV
Timing a car reveal to a game launch is one thing. Wrapping a Lamborghini Urus SE in Master Chief’s armor colors is another thing entirely. To celebrate the global launch of Halo: Campaign Evolved on July 28, Xbox and Automobili Lamborghini have unveiled the Lamborghini Urus SE Master Chief 117 Edition, a bespoke collaboration built as a tribute to the franchise’s green-armored protagonist.
The details, as described by Aaron Greenberg, Vice President of Games Marketing at Xbox, are deliberate and specific. Gold-tinted windows mirror the Chief’s visor. Visor-inspired headlights carry the design language forward. The exterior wears the signature armor-green that Halo fans have recognized since 2001. And the number 117, Master Chief’s own designation, appears on both sides of the vehicle. This is not a logo slapped on a hood. It is a full-character translation into sheet metal.
A 1:18 Replica You Might Actually Win
The full-size vehicle is a real, physical object in the world, which is genuinely something. But Xbox knows most fans are not parking a Lamborghini SUV in their driveway. So alongside the car, a limited number of exclusive 1:18-scale collectible replicas are being produced, and fans have a shot at taking one home.
The sweepstakes is straightforward. Follow Xbox on X, then repost the official sweepstakes post with the hashtag #MasterChief117Sweepstakes. No purchase is required. The contest is open to legal residents of Xbox-supported regions, with Russia excluded, and entrants must be 18 or older. The window closes at 5:00 p.m. PT on September 13, 2026. Full official rules are available through Xbox’s channels.
A 1:18-scale replica sits in a genuinely satisfying size range for a shelf display. Large enough to show real detail, small enough that it does not require its own zip code.
The Livery Comes to Forza Horizon 6, Too
For players who want to engage with the collaboration in-game rather than wait on a sweepstakes outcome, the Master Chief 117 Edition livery will arrive in Forza Horizon 6 on July 30, 2026, two days after Halo: Campaign Evolved launches. The livery is applied to a Lamborghini Urus inside the game and can be downloaded through the in-game Message Center. Once redeemed, the special edition livery is automatically added to every player’s garage, no additional steps required.
That cross-property moment is worth noting. Halo: Campaign Evolved and Forza Horizon 6 running alongside each other on the Xbox platform, with a real-world Lamborghini tying the two together, represents a fairly tidy piece of brand coordination. Fans of one property get a reason to check on the other.
What This Is Really About
Greenberg framed the collaboration as a celebration of the journey players have shared with the Halo franchise, addressing both long-time fans and those preparing to deploy for the first time in Campaign Evolved. The Master Chief has been a central figure in Xbox’s identity for over two decades, and marking a new chapter in that story with a limited physical artifact, one fans can enter to win rather than purchase at a premium, is a genuine gesture toward the community.
The sweepstakes closes September 13. The Forza Horizon 6 livery arrives July 30. And somewhere out there, a Lamborghini Urus SE painted in Mjolnir armor green is about to make a very specific kind of Halo fan extremely happy.
How do I enter the Halo Master Chief 117 Lamborghini replica sweepstakes?
According to Xbox Wire, you need to follow Xbox on X and repost the official sweepstakes post using the hashtag #MasterChief117Sweepstakes. No purchase is necessary. The sweepstakes is open to legal residents of Xbox-supported regions (excluding Russia) who are 18 or older, and it runs through 5:00 p.m. PT on September 13, 2026.
Can I see the Master Chief Lamborghini livery in a video game?
Yes. As reported by Xbox Wire, the Master Chief 117 Edition livery for a Lamborghini Urus will be available in Forza Horizon 6 starting July 30, 2026. Players can download it through the in-game Message Center, and once redeemed it is automatically added to their garage.
What makes the Lamborghini Urus SE Master Chief 117 Edition special?
According to Xbox Wire, the vehicle features gold-tinted windows, visor-inspired headlights, a signature armor-green exterior, and the number '117' on both sides of the SUV, all designed as a tribute to Master Chief's iconic look.