McDonald's and Xbox team up for Fallout, Halo, and Forza Horizon 6 collab

Six Franchises, One Very Large Order

McDonald’s and Xbox are joining forces for what the fast food chain is calling its first-ever partnership with the gaming brand. As reported by Dexerto, the promotion is launching across McDonald’s UK and Ireland locations and covers six major franchises: Halo: Campaign Evolved, Fallout 76, Forza Horizon 6, Overwatch, World of Warcraft, and Candy Crush. It is an extension of McDonald’s Side Missions campaign, which debuted in 2025, now making its first move into gaming.

The collaboration promises themed menu items inspired by foods, flavors, and details drawn from each of the six games. Most of the menu remains under wraps, but Tim Kenward, Senior Vice President and Chief Marketing Officer at McDonald’s UK and Ireland, has already confirmed one item: the Blamco Cheesy Potato Bites, a direct nod to the Fallout universe. McDonald’s is also teasing further clues about what else is coming, and the company says restaurants will be dotted with Easter eggs and secret messages tied to each franchise.

For anyone who has spent time in the wasteland, the Blamco name will land immediately. It is one of the more recognizable fictional food brands in Fallout lore, which makes it a tidy choice for a real-world menu tie-in. Whether the rest of the menu matches that level of franchise specificity remains to be seen.

The In-Game Rewards Lineup

Beyond the food, customers will be able to redeem McDonald’s Rewards points through the McDonald’s App to unlock exclusive digital items across the participating games. The announced rewards, per Dexerto, are as follows:

• Halo: Campaign Evolved — Master Chief Armour
• Forza Horizon 6 — Car Voucher
• Fallout 76 — Sugar Bomb Bundle
• Candy Crush Saga — Booster Bundle
• World of Warcraft — Red Hot Portable Bakery
• Overwatch — Kiriko Donut Break Emote

The World of Warcraft reward is a returning item. According to Dexerto, the Red Hot Portable Bakery is a limited-time item coming back specifically as part of this promotion, which should make WoW players who missed it the first time fairly happy. The Forza Horizon 6 car voucher will let players add a new vehicle to their garage, and the Fallout 76 Sugar Bomb Bundle includes themed in-game items tied to another piece of iconic Fallout junk food mythology.

The Overwatch reward is a cosmetic emote for Kiriko, called Donut Break, which fits the fast food setting about as literally as a crossover can manage.

A Broader Campaign Taking Shape

The Side Missions branding suggests McDonald’s is treating this as more than a one-off stunt. The campaign launched in 2025 without a gaming component, so folding in six recognizable Xbox-adjacent franchises represents a deliberate escalation. Candy Crush sits somewhat apart from the others in tone, but its massive mobile audience makes it a practical inclusion alongside titles with more hardcore fanbases.

Full menu details are still rolling out. McDonald’s is actively teasing clues, which means fans in the UK and Ireland have some discovery ahead of them before the complete picture comes into focus. The Blamco Cheesy Potato Bites give a reasonable sense of direction: specific enough to satisfy fans, approachable enough to sell at a counter.